The Online Marketing Suite

The PPJR Media Online Marketing Suite

Ready to elevate your company’s output? The costs associated with Research and Development (R&D), Learning and Development (L&D), and hiring senior specialists to lead the way often pose significant challenges for online marketing agencies aiming to stay competitive and innovative. At PPJR Media, we have the solution.

Our comprehensive PPJR Media Online Marketing Suite is a game-changing ensemble designed to empower online marketing agencies and professionals with the tools they need to excel in the digital landscape.

The Suite encompasses a diverse array of meticulously crafted frameworks, guidelines, workshops, and tools for SEO which together ensure that every facet of your online marketing endeavors is streamlined and professional.

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Used across the world

Over the past decade, the frameworks, guidelines, workshops, and tools created for our Online Marketing Suite have been used by online marketing agencies across the world to serve clients on a global scale. Whether businesses operate on a regional, national, or global scale, the Suite has proven to be highly effective for their diverse needs.

Using the frameworks for the Technical Audit for SEO, the audit for Content Optimization, and other outlines, businesses across the world have been able to elevate their online presence. The Suite helped online marketing agencies serve clients in industries ranging from e-commerce (from wedding dresses and flooring solutions to garden furniture and cleaning supplies), healthcare, education, B2B, and more.

The documentation within the Suite is offered in British English, American English, and Dutch.


In the fast-paced world of online marketing, creating visually appealing and professional documents is crucial for leaving a lasting impression on clients and partners. Our Suite Frameworks offers online marketing agencies a way to streamline their document creation process. By utilizing Google Docs and Spreadsheet templates, agencies can save time and maintain a consistent and polished brand image across all communications.

To take things one step further, all frameworks contain a comprehensive overview of every single element that is required to be checked to complete a specific audit. By utilizing this functionality, no aspect will be overlooked when performing an audit: Technical SEO and SEO Content consist of over 200 ranking factors, and using our frameworks, your specialists will never miss a single one.

The way the frameworks have been set up allows them to be used by trainees and industry professionals equally. In fact, over fifty industry professionals have learned the trade of SEO using our frameworks as the basis of their development!

The frameworks are updated weekly to ensure you can always offer your clients the latest information needed to meet their online marketing goals.

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Follow our easy four-step system to create professional SEO audits

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1. Create a copy of the framework.

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2. Optional: edit the styling.

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3. Follow the instructions to complete the audit.

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4. Send the deliverable.

Available Frameworks

Within the Online Marketing Suite, you’ll find the necessary frameworks and documentation to professionally set up, execute, and deliver the following products and services:

  • Technical SEO Audit
  • Site-Wide Content Audit
  • Authority & Visibility Audit
  • Body Content Audit
  • Google Analytics 4 Audit
  • Google Business Profile Audit
  • Google Tag Manager Audit
  • Keyword Cannibalization Audit
  • Keyword Research Report
  • Landing Page Audit
  • Looker Studio | Online Marketing Dashboard
  • Page Title and Meta Data Audit
  • Pagespeed / Core Web Vitals Audit
  • SEO Content Briefings
  • SEO Quick Scans
  • Structured Data Audit
  • …and more!
Online Marketing Frameworks
Framework for the Technical Audit | Available in Docs and Spreadsheets

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The PPJR Media Online Marketing Suite offers expert guidelines for essential online marketing tools like Google Analytics, Google Tag Manager, and Screaming Frog.

Master the intricacies of user behavior and website performance by properly setting up Google Analytics, streamline your account’s tag management using our instructions for Google Tag Manager, and take a deep dive into the technical data scraped by Screaming Frog.

Our guidelines detail the ideal settings for each tool to empower your team to optimize their client’s online marketing efforts effectively.

The PPJR Media SEO Guideline

Embark on a transformative journey into the world of Search Engine Optimization with our groundbreaking PPJR Media SEO Guideline, hailed as “one of the most comprehensive guidelines ever written”. Designed for both novices and seasoned professionals, our extensive guideline is your go-to manual for unlocking the full potential of SEO strategies.

Since its first iteration in 2016, the guideline has been updated over 500 times and has been used by hundreds of SEO specialists across the world to study SEO and enhance their clients’ online presence. Early adopters of our guideline (and its associated workshops) became leading industry professionals, offering workshops and leading their online marketing teams.

From fundamental principles to advanced techniques, the PPJR Media SEO Guideline covers every aspect of SEO, providing invaluable insights to propel yourself to the forefront of the search engine optimization industry.

Whether you’re looking to boost organic traffic, enhance online visibility, or stay ahead of the SEO curve, our guide is your definitive companion for mastering the art and science of search engine optimization.

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The Online Marketing Academy by PPJR Media offers cutting-edge workshops for individuals and businesses aiming to elevate their proficiency in the dynamic realm of digital marketing.

Through a comprehensive curriculum, the Academy covers a spectrum of essential topics, including Technical SEO, SEO Content, and Link Building. Participants can expect to increase their knowledge, gain practical insights, and develop industry-relevant skills, strongly positioning themselves in the ever-evolving landscape of online marketing.

With a commitment to fostering actionable learning experiences, the Online Marketing Academy employs a hands-on approach, ensuring that learners not only grasp theoretical concepts but also acquire practical skills that can be directly applied to real-world marketing challenges.

The workshops created for the Online Marketing Academy have been used and adapted by several agencies and have been used to train over one hundred (starting) industry professionals, among them specialists now serving as senior managers, team leads, and trainers.

A selection from our portfolio of online marketing workshops

Our workshops are constantly updated based on the latest market developments. We additionally continue to develop new workshops.

SEO 101 and Link Building

SEO 101
Designing the SERPs | Google’s Secret Recipe
Google Updates | A Short History
SEO Tools & Rank Trackers
From Links… to Link Building
Keyword Research & Focus

SEO Tools

Google Analytics and Google Tag Manager
Google Search Console
Screaming Frog

Technical SEO

Menu and URL Structure
Site Structure and Navigational Elements
Crawl Budget and Indexation
Accessibility | Response Codes & Multilingualism
HTML Elements
Page Speed
Structured Data
Regional SEO
Mobile SEO

SEO Content

SEO Content 101
Content Audit
HTML Elements
Micro Copy and SEO
Content Writing 101
Copy Writing

Online Marketing Workshops
A few of the Online Marketing Workshops offered by PPJR Media


To further make life a little easier for SEO specialists, the Online Marketing Suite contains a toolkit featuring several handy Spreadsheets-based tools for SEO that have been developed in-house, as well as a platform linking to 35+ cutting-edge external SEO tools.

Our in-house tools are complementary to existing SEO tools and are built to assist specialists in performing bulk optimizations, such as generating page titles or extracting domains from a list of URLs.

Our toolkit additionally contains the PPJR Media SEO Bookmark Starter Pack, featuring over 100 bookmarks and plug-ins online marketing professionals can use in their work, including SEO tools, internal tools, frameworks and guidelines, internal and external training courses, and reliable news sources for online marketing.

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