Two of our biggest social media successes are the creation of the labels The Bite-Sized Backpacker en The Instaplushies.
The Bite-Sized Backpacker
The Bite-Sized Backpacker is a travel blog named after travel mascot Fluffy, a small, adventurous leopard stuffed animal who travels the world, and has visited over 50 countries. The blog features several comprehensive travel guides for destinations such as New Zealand and Australia and also works hard to raise money for the welfare of wild cats, and the preservation of their habitats.
The Bite-Sized Backpacker is known for his work as a travel influencer on Instagram and the publication of the book Fluffy’s Adventures: Southeast Asia & the Pacific.
A small leopard in a big world: from undiscovered Europe to the jungles of Laos, travel around the world with #Fluffy, #thebitesizedbackpacker! 🌍🌴🐆
Instagram has more than 20,000 different accounts focused on the daily lives of stuffed animals; The Instaplushies gives them all a home within the ‘plushie community’. Feautring over 7,000 active members, The Instaplushies is the number one platform for plushie lovers.
Dedicated to uniting the #plushiesofinstagram! 🐒 Tag @theinstaplushies / #theinstaplushies to get featured and become part of the #plushiecommunity! 🐘